OUR
Company
The world's leading system provider for fire protection
Rosenbauer is one of the world’s leading providers of integrated system solutions for preventive firefighting and disaster protection. As an international Group, Rosenbauer develops, produces, and sells a broad portfolio of vehicles, fire extinguishing systems, equipment, and digital solutions for professional, industrial, plant, and volunteer fire services. In addition, Rosenbauer offers stationary equipment for preventive fire protection.
Rosenbauer International AG, headquartered in Leonding, Austria, acts as the Group’s listed parent company. It is also the largest production location and houses the research and development center and Group management.
In 2025, the Rosenbauer Group generated revenues of €1,429.0 million (2024: € 1,305.9 million). The breakdown of sales by product group was as follows: 78% vehicles, 9% equipment, 9% customer service, 1% preventive fire protection, and 3% other revenues.
Rosenbauer is a leading global manufacturer of firefighting vehicles and sets benchmarks in the industry.
Unique, global network
The Rosenbauer Group operates 15 production locations in eight countries on four continents. This geographical diversification allows the company to produce vehicles and fire extinguishing systems in accordance with the main international standards. Rosenbauer uses this global manufacturing network both for vehicle production and for manufacturing high-quality fire extinguishing systems and equipment. This ensures consistently high product quality and rapid adaptation to regional market requirements.
The Group also has its own sales and servicing companies in 18 countries and cooperates with around 160 independent trading partners worldwide. Rosenbauer has an international network that is unparalleled in firefighting industry.
Number one worldwide for innovations
Rosenbauer is regarded as an innovation leader in the firefighting industry. The Group has been providing significant impetus for decades with its technologically advanced solutions and is continually driving forward the development of industry standards. There is a particular focus on alternative drive systems, digitalization, and sustainable solutions for preventive fire protection.
Research and development (R&D) has a high priority in the Group. The company’s internal innovation process takes into account relevant megatrends, current market insights, specific customer requirements, and employee suggestions via the Group’s own innovation platform INNO IDEA SPACE. This structured approach enables Rosenbauer to make technological leaps and also to develop practical solutions that meet the operational requirements of emergency service teams.
At the end of 2025, the Group held around 185 patents and patent applications as well as numerous design patents, utility models, and trademark rights.
Corporate Strategy
Rosenbauer pursues an ambitious growth and innovation strategy that it refines and consistently implements. The aim is to expand its position as the world’s leading systems provider in firefighting and disaster prevention by generating profitable growth. The Group plans to achieve revenues of around €2 billion and a sustainable EBIT margin of 7% by 2030.
To implement this long-term strategy, management has defined the following key priorities:
- Stability: A key focus is on creating stability in the Group’s processes, organizational structures, and financing base. This is supplemented by transparent communication with internal and external stakeholders as well as with the capital market in order to strengthen reliability and trust in the company.
- Performance: As a globally active Group, Rosenbauer is stepping up its focus on a fact-based, target-oriented, and performance-oriented management culture. In the product portfolio, the main emphasis is on the vehicle business as the largest revenue generator. In addition, the Equipment and Customer Service business segments will be developed further in specific areas, particularly with regard to opening up new markets.
- Potential: Profitable growth is the top priority. This is to be implemented particularly in regions and business segments with high development potential. Geographically, there is a special focus on the US as an extension of Rosenbauer’s domestic market, which is the largest homogeneous firefighting market in the world due to uniform standards across the country. South America is also a key market. At the same time, the Group is working to improve its competitiveness in simpler markets and expand its service business.
Research and Development
In 2025, the Group spent €35.7 million (2024: €32.9 million) on research and development. This corresponds to 2.5% of the Group revenues (2024: 2.5%). The capitalization rate was 14.3% (2024: 17.1%) and essentially related to development services in Austria and Germany. Around 75% (2024: 78%) of development costs totaling €26.6 million (2024: €25.5 million) was incurred by Rosenbauer International AG as the Group-wide center of expertise for municipal and specialty vehicles, firefighting systems, and fire and safety equipment.
Research focus
In the reporting year, research and development activities were focused on developing the existing product portfolio and systematically identifying strategic topics for the future.
The Firefighting Trendmap (FTM) has established itself as a strategic tool for numerous fire departments and disaster response organizations. It enables users to systematically analyze trends, technological developments, and societal changes and provides an outlook on future challenges and opportunities for fire departments.
Several key future-focused topics were identified. They include, in particular, environmental aspects such as sustainability, the protection of habitats, and long-term economic stability. A Group-wide methodology tool was prepared in 2025 based on the fundamental work on limited raw materials and circularity models that began in 2024. The goal is to develop recyclable products and systematically return disused vehicles to the material cycle via ecosystem partners.
One area of focus is the Industrial Rapid Intervention System (IRIS) and the aim is to develop autonomous extinguishing systems that independently detect sources of danger and initiate initial measures for firefighting.
Alternative energy sources, particularly hydrogen, are also a priority. In view of high energy demands, such as during prolonged pump applications, initial investigations into technological potential were launched in 2025. The significance of artificial intelligence (AI) continued to increase in 2025. A Group-wide AI strategy was developed, a Responsible Use Policy was adopted as a binding guideline, and company-wide training courses were held to raise awareness of the potential of AI.